Brand Identity - InFocus 2025

The Orchard's Black History Month 2025 campaign, built in partnership with the Brand Marketing team. The focal point of the rebrand was the concept of ‘receiving one’s flowers’: A visual tribute to legacy, growth, and appreciation. I was responsible for translating this sentiment into a cohesive brand system used across all campaign touchpoints.
Color palette, preferred texture usage, symbols in both light and dark settings & the fonts used for headers and paragraphs.
Black History Month banner above a grayscale image of a person playing an electric guitar.
An introductory banner introducing the rebrand's applications.
The final social media application of the rebrand, followed by screenshots highlighting InFocus 2025 three part series featuring black artists talking about their favorite music and curated playlist.
Proposed playlist cover designs for curated Spotify playlists.
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