Campaign Identity - Bar4Bar

Following the release of ‘Cabin Feva,’ I was tasked with developing a short-form video identity for Enny. The goal was to translate her lyrical depth into a visual format, allowing her to share her artistic viewpoint in a three-part short form series.

The campaign successfully drove over 44,000 impressions.

A smart phone recording of Enny listening to music featuring the Bar4Bar logo lockup.

Let’s break this down bar for bar.

Bar4Bar logo lock up version 1. The text is staggered in a staircase style, mimicking the artist's speaking cadence.

Three designs were proposed. The staggered staircase style lock-up was chosen as it mimicked the artist’s speaking cadence.

Bar4Bar logo lockup in a classical hourglass style lock-up with Bar on one line, then 4 centered underneath, followed by Bar centered beneath the 4.
Bar4Bar logo lockup version 3. This version of the logo is the standard left to right read with the 4 being smaller, emphasizing on the bookending Bar/Bar.
Screencaps of Enny listening to music with the Bar4Bar logo staggered across the page.
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