Campaign Identity - Bar4Bar

Following the release of ‘Cabin Feva,’ I was tasked with developing a short-form video identity for Enny. The goal was to translate her lyrical depth into a visual format, allowing her to share her artistic viewpoint in a three-part short form series.

The campaign successfully drove over 44,000 impressions.

A smart phone recording of Enny listening to music featuring the Bar4Bar logo lockup.

Let’s break this down bar for bar.

Three designs were proposed. The staggered staircase style lock-up was chosen as it mimicked the artist’s speaking cadence.

Bar4Bar logo lock up version 1. The text is staggered in a staircase style, mimicking the artist's speaking cadence.
Bar4Bar logo lockup in a classical hourglass style lock-up with Bar on one line, then 4 centered underneath, followed by Bar centered beneath the 4.
Bar4Bar logo lockup version 3. This version of the logo is the standard left to right read with the 4 being smaller, emphasizing on the bookending Bar/Bar.
Screencaps of Enny listening to music with the Bar4Bar logo staggered across the page.
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